000			01461nam a2200229Ia 4500
003			NULRC
005			20250520100716.0
008			250520s9999 xx 000 0 und d
020			_a9780273779735
040			_cNULRC
050			_aHD 62.7 .S33 2013
100			_aScarborough, Norman M. _eauthor
245		0	_aEssentials of entrepreneurship and small business management / _cNorman M. Scarborough; Horizons edition contributions by Amar Preet Singh
250			_aSixth edition.
260			_aLondon, United Kingdom : _bPearson Education Limited, _cc2013
300			_a648 pages : _billustrations ; _c28 cm.
365			_bPHP675
504			_aIncludes bibliographical references and index.
505			_aThe foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation
650			_aSMALL BUSINESS -- MANAGEMENT
942			_2lcc _cBK
999			_c12044 _d12044