| 000 | 01001nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100716.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814646093 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .P48 2013 | ||
| 100 |
_aPeter, J. Paul _eauthor |
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| 245 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly, Jr. |
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| 250 | _aEleventh Edition. | ||
| 260 |
_aSingapore : _bMcGraw Hill Education, _cc2013 |
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| 300 |
_axvii, 796 pages : _billustrations ; _c26 cm. |
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| 365 | _bPHP858 | ||
| 504 | _aIncludes index. | ||
| 505 | _aSection 1. Essentials of marketing management -- Section 2. Analyzing marketing problems and cases -- Section 3. Financial analysis for marketing decisions -- Section 4. Marketing management cases -- Section 5. Strategic marketing cases -- Section 6. Developing marketing plans. | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 700 |
_aDonnelly, James Jr. H. _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c12048 _d12048 |
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