000			01220nam a2200253Ia 4500
003			NULRC
005			20250520102713.0
008			250520s9999 xx 000 0 und d
020			_a9780133444797
040			_cNULRC
050			_aHD 30.28 .D38 2015
100			_aDavid, Fred R. _eauthor
245		0	_aStrategic management : _bconcepts and cases : a competitive advantage approach / _cFred R. David
250			_aFifteenth edition.
260			_a[Place of publication not identifed] : _b[publisher not identified], _cc2015
300			_axxxiv, 658 pages : _bcolor illustrations ; _c29 cm
365			_bUSD153.99
500			_aDavid, Forest R.
504			_aIncludes index.
505			_aOverview of strategic management -- Strategy formulation -- Strategy implementation -- Strategy evaluation -- Key strategic-management topics -- Strategic-management case analysis
520			_aThis textbook is trusted around the world to provide managers the latest skills and concepts needed to effectively formulate and efficiently implement a strategic plan - a game plan, if you will - that can lead to sustainable competitive advantage for any type of business.
650			_aSTRATEGIC PLANNING
942			_2lcc _cBK
999			_c13387 _d13387