| 000 | 01429nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102735.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780415532792 | ||
| 040 | _cNULRC | ||
| 050 | _aGV 713 .M375 2014 | ||
| 100 |
_aMasterman, Guy. _eauthor |
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| 245 | 0 |
_aStrategic sports event management / _cGuy Masterman |
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| 250 | _aThird edition | ||
| 260 |
_aLondon, United Kingdom : _bRoutledge, _cc2014 |
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| 300 |
_axxvii, 408 pages : _billustrations ; _c26 cm |
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| 365 | _bUSD52.08 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aThe sports event industry -- Event organizations -- The sports event planning process -- Impacts and legacies -- Financial planning and control -- Event revenue maximization -- The bidding process -- Event implementation -- Marketing planning and implementation -- Innovative communications -- sports event sponsorship -- Research and evaluation | ||
| 520 | _a"The hosting of sports events whether large international events, or smaller niche events can have a significant and long lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports." | ||
| 650 | _aSPORTS TOURNAMENT -- MANAGEMENT | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c14200 _d14200 |
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