000 | 01378nam a2200229Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102738.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9781118756232 | ||
040 | _cNULRC | ||
050 | _aHD 59 .S64 2014 | ||
100 |
_aSingleton, Alex _eauthor |
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245 | 4 |
_aThe PR masterclass : _bhow to develop a public relations strategy that works / _cSingleton, Alex |
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260 |
_aUnited Kingdom : _bJohn Wiley & Son, Inc., _cc2014 |
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300 |
_axviii, 190 pages ; _c25 cm |
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365 | _bUSD18.08 | ||
504 | _aIncludes index. | ||
505 | _aWhy public relations campaigns fail - and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning | ||
520 | _aThis book focuses on media relations. Public relations is undoubtedly broader than just trying to generate media coverage - including everything from event management, to internal staff communications, to advising executives on what to say to regulators. | ||
650 | _aMARKETING | ||
942 |
_2lcc _cBK |
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999 |
_c14329 _d14329 |