000 01378nam a2200229Ia 4500
003 NULRC
005 20250520102738.0
008 250520s9999 xx 000 0 und d
020 _a9781118756232
040 _cNULRC
050 _aHD 59 .S64 2014
100 _aSingleton, Alex
_eauthor
245 4 _aThe PR masterclass :
_bhow to develop a public relations strategy that works /
_cSingleton, Alex
260 _aUnited Kingdom :
_bJohn Wiley & Son, Inc.,
_cc2014
300 _axviii, 190 pages ;
_c25 cm
365 _bUSD18.08
504 _aIncludes index.
505 _aWhy public relations campaigns fail - and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning
520 _aThis book focuses on media relations. Public relations is undoubtedly broader than just trying to generate media coverage - including everything from event management, to internal staff communications, to advising executives on what to say to regulators.
650 _aMARKETING
942 _2lcc
_cBK
999 _c14329
_d14329