000 02124nam a2200241Ia 4500
003 NULRC
005 20250520102741.0
008 250520s9999 xx 000 0 und d
020 _a9781118644812
040 _cNULRC
050 _aG 155.A1 .W43 2014
100 _aWeaver, David
_eauthor
245 0 _aTourism Management /
_cDavid Weaver and Laura Lawton
250 _aFIFTH EDITION.
260 _aMilton :
_bWiley,
_cc2014
300 _axiii, 430 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _aCh. 1 Introduction to tourism management -- Ch. 2 The tourism system -- Ch. 3 The evolution and growth of tourism -- Ch. 4 Destinations -- Ch. 5 The tourism product -- Ch. 6 Tourist markets -- Ch. 7 Tourism marketing -- Ch. 8 Economic impacts of tourism -- Ch. 9 Sociocultural and environmental impacts of tourism -- Ch. 10 Destination development -- Ch. 11 Sustainable tourism -- Ch. 12 Tourism research.
520 _aTourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force. This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers. Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.
650 _aTOURISM -- AUSTRALIA -- MARKETING
700 _aLawton, Laura
_eco-author
942 _2lcc
_cBK
999 _c14429
_d14429