000 | 01432nam a2200217Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102741.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
040 | _cNULRC | ||
050 | _aHF 5415 .M57 1979 | ||
100 |
_aMiranda, Gregorio S. _eauthor |
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245 | 0 |
_aBasic marketing / _cGregorio S. Miranda |
|
250 | _aRevised Edition. | ||
260 |
_aManila, Philippines : _bInterlino Printing Co., Inc., _cc1979 |
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300 |
_axv, 316 pages ; _c23 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | _aChapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education. | ||
520 | _aThis book attempts to guide the young student in understanding marketing in the light of its correct perspective. | ||
650 | _aMARKETING | ||
942 |
_2lcc _cBK |
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999 |
_c14437 _d14437 |