000 01432nam a2200217Ia 4500
003 NULRC
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040 _cNULRC
050 _aHF 5415 .M57 1979
100 _aMiranda, Gregorio S.
_eauthor
245 0 _aBasic marketing /
_cGregorio S. Miranda
250 _aRevised Edition.
260 _aManila, Philippines :
_bInterlino Printing Co., Inc.,
_cc1979
300 _axv, 316 pages ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 _aChapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
520 _aThis book attempts to guide the young student in understanding marketing in the light of its correct perspective.
650 _aMARKETING
942 _2lcc
_cBK
999 _c14437
_d14437