000			01432nam a2200217Ia 4500
003			NULRC
005			20250520102741.0
008			250520s9999 xx 000 0 und d
040			_cNULRC
050			_aHF 5415 .M57 1979
100			_aMiranda, Gregorio S. _eauthor
245		0	_aBasic marketing / _cGregorio S. Miranda
250			_aRevised Edition.
260			_aManila, Philippines : _bInterlino Printing Co., Inc., _cc1979
300			_axv, 316 pages ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aChapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education.
520			_aThis book attempts to guide the young student in understanding marketing in the light of its correct perspective.
650			_aMARKETING
942			_2lcc _cBK
999			_c14437 _d14437