| 000 | 01110nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102741.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9710868683 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5821 .M99 2007 | ||
| 100 |
_aMutya, Ruby F. Alminar- _eauthor |
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| 245 | 0 |
_aAdvertising principles : _bMarketing communications approach / _cRuby F. Alminar-Mutya |
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| 260 |
_aMandaluyong City, Philippines : _bNational Book Store, _cc2007 |
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| 300 |
_aix, 195 pages ; _c23 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | _aCHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment. | ||
| 520 | _aThis book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion. | ||
| 650 | _aADVERTISING -- PHILIPPINES | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c14442 _d14442 |
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