000 01110nam a2200217Ia 4500
003 NULRC
005 20250520102741.0
008 250520s9999 xx 000 0 und d
020 _a9710868683
040 _cNULRC
050 _aHF 5821 .M99 2007
100 _aMutya, Ruby F. Alminar-
_eauthor
245 0 _aAdvertising principles :
_bMarketing communications approach /
_cRuby F. Alminar-Mutya
260 _aMandaluyong City, Philippines :
_bNational Book Store,
_cc2007
300 _aix, 195 pages ;
_c23 cm.
504 _aIncludes bibliographical references.
505 _aCHAPTER 1. Introduction to advertising -- 2. The advertising media: Broadcast -- 3. The advertising media: Print -- 4. The advertising media: out of home and direct response -- 5. Other elements of the marketing communications/promotional mix --6. Advertising organization and its legal environment.
520 _aThis book is presented in a theoretical approach complemented by practical applications involving activity oriented exercises and topics for discussion.
650 _aADVERTISING -- PHILIPPINES
942 _2lcc
_cBK
999 _c14442
_d14442