| 000 | 01150nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102747.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9712706664 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.12 .L36 1997 | ||
| 100 |
_aLao Jr., Felix M. _eauthor |
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| 245 | 0 |
_aMarketing cases : _busing the case study method / _cFelix M. Lao, Jr. |
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| 260 |
_aPasig City, Philippines : _bAnvil Publications, _cc1997 |
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| 300 |
_av, 588 pages ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases. | ||
| 520 | _aMarketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures. | ||
| 650 | _aMARKETING -- MANAGMENT -- CASE STUDIES | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c14703 _d14703 |
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