000 | 01383nam a2200229Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102747.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9712337472 | ||
040 | _cNULRC | ||
050 | _aHF 5415.1 .M53 2003 | ||
100 |
_aMendoza, Shirley I. _eauthor |
||
245 | 0 |
_aModules for marketing / _cShirley I. Mendoza |
|
250 | _aFirst Edition | ||
260 |
_aManila, Philippines : _bRex Book Store, _cc2003 |
||
300 |
_aix, 184 pages : _billustrations ; _c23 cm. |
||
504 | _aIncludes bibliographical references. | ||
505 | _aModule I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines. | ||
520 | _aIt is written to supplement reading materials in the field of marketing and help students in their study of the subject matter. | ||
650 | _aMARKETING | ||
942 |
_2lcc _cBK |
||
999 |
_c14708 _d14708 |