000 01383nam a2200229Ia 4500
003 NULRC
005 20250520102747.0
008 250520s9999 xx 000 0 und d
020 _a9712337472
040 _cNULRC
050 _aHF 5415.1 .M53 2003
100 _aMendoza, Shirley I.
_eauthor
245 0 _aModules for marketing /
_cShirley I. Mendoza
250 _aFirst Edition
260 _aManila, Philippines :
_bRex Book Store,
_cc2003
300 _aix, 184 pages :
_billustrations ;
_c23 cm.
504 _aIncludes bibliographical references.
505 _aModule I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines.
520 _aIt is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.
650 _aMARKETING
942 _2lcc
_cBK
999 _c14708
_d14708