000			01383nam a2200229Ia 4500
003			NULRC
005			20250520102747.0
008			250520s9999 xx 000 0 und d
020			_a9712337472
040			_cNULRC
050			_aHF 5415.1 .M53 2003
100			_aMendoza, Shirley I. _eauthor
245		0	_aModules for marketing / _cShirley I. Mendoza
250			_aFirst Edition
260			_aManila, Philippines : _bRex Book Store, _cc2003
300			_aix, 184 pages : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references.
505			_aModule I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines.
520			_aIt is written to supplement reading materials in the field of marketing and help students in their study of the subject matter.
650			_aMARKETING
942			_2lcc _cBK
999			_c14708 _d14708