000			01134nam a2200229Ia 4500
003			NULRC
005			20250520102803.0
008			250520s9999 xx 000 0 und d
020			_a9780749468644
040			_cNULRC
050			_aHF 5415.2 .H253 2013
100			_aHague, Paul N. _eauthor
245		0	_aMarket research in practice: _bHow to get greater insight from your market / _cPaul N. Hague, Nick Hague and Carol-Ann Morgan
250			_aSecond edition
260			_aLondon, United Kingdom : _bKogan Page Limited, _cc2013
300			_axiii, 257 pages : _billustrations ; _c24 cm.
365			_bUSD29.97
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends
650			_aMARKETING RESEARCH
942			_2lcc _cBK
999			_c15316 _d15316