000			01564nam a2200241Ia 4500
003			NULRC
005			20250520102823.0
008			250520s9999 xx 000 0 und d
020			_a9781119165552
040			_cNULRC
050			_aHD 30.4 .S43 2016
100			_aSekaran, Uma _eauthor
245		0	_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie
250			_aSeventh edition
260			_aUnited Kingdom : _bWiley, _cc2016
300			_axxiii, 420 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references.
505			_a1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report
520			_aThe seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.
650			_aINDUSTRIAL MANAGEMENT -- RESEARCH
700			_aBougie, Roger _eco-author
942			_2lcc _cBK
999			_c16170 _d16170