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020 _a9780415754781
040 _cNULRC
050 _aG 156.5 .E94 2013
245 0 _aEvent tourism and cultural tourism :
_bissues and debates /
_cedited by Larry Dwyer and Eugenia Wickens
260 _aLondon, United Kingdom :
_bRoutledge,
_cc2013
300 _avi, 268 pages :
_billustrations, maps ;
_c26 cm
365 _bUSD4510
504 _aIncludes bibliographical references and index.
505 _aEvent tourism and cultural tourism : issues & debates / Larry Dwyer and Eugenia Wickens -- Building a preliminary model of event management for rural communities / Antonella Capriello and Ian D. Rotherham -- When fit matters : leveraging destination and event image congruence / Magdalena Florek and Andrea Insch -- Innovation and creativity in festival organizations / Mia Larson -- Multiple stakeholder perspectives on cultural events : Auckland's Pasifika Festival / Tina Buch, Simon Milne, and Geoff Dickson -- Special events : a framework for efficient management / Marios D. Soteriades and Irini Dimou -- Utilizing the VICE model for the sustainable development of the Innibos Arts Festival / M. van Niekerk and W.J.L. Coetzee -- Destination image and events : a structural model for the Algarve Case / Julio Mendes, Patricia Oom Do Valle, and Manuela Guerreiro -- Cultural event as a territorial marketing tool : the case of the Ravello Festival on the Italian Amalfi Coast / Maria I. Simeon and P. Buonincontri -- "Touristic fun" : motivational factors for visiting Legoland Windsor Theme Park / Ali Bakir and Suzanne G. Baxter -- Turkey as a heritage tourism destination : the role of knowledge / Maria D. Alvarez and Meral Korzay -- Balancing tourism and religious experience : understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia / Azilah Kasim -- The potential for Northern Ireland to promote politico-religious tourism : an industry perspective / Maria Teresa Simone-Charteris and Stephen W. Boyd -- The potential of small tourism operators in the promotion of pro-poor tourism / Jennifer Briedenhann.
520 _a"Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events."The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events."The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally."-- Publisher description.
650 _aCULTURE AND TOURISM -- CASE STUDIES
700 _aDwyer, Larry;Eugenia Wickens
_eeditor;co-editor
942 _2lcc
_cBK
999 _c16540
_d16540