000			01604nam a22002417a 4500
003			NULRC
005			20241028111842.0
008			241028b ph ||||| |||| 00| 0 eng d
020			_a9781259007941
040			_cNULRC
050			_aP 90 .B37 2012
100			_aBaran, Stanley J. _eauthor
245			_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran
250			_aSeventh Edition
250			_aInternational Student Edition
260			_aNew York : _bMcGraw Hill, _cc2012.
300			_axx, 449 pages : _billustrations ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aPart One: Laying the Groundwork -- 1. Mass Communication, Culture, and Media Literacy -- 2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences -- 3. Books -- 4. Newspapers -- 5. Magazines -- 6. Film -- 7. Radio, Recording, and Popular Music -- 8. Television, Cable, and Mobile Video -- 9. Video Games -- 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries -- 11. Public Relations -- 12. Advertising Part Four: Mass-Mediated Culture in the Information Age -- 13. Theories and Effects of Mass Communication -- 14. Media Freedom, Regulation, and Ethics -- 15. Global Media
520			_aPresents an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture.
650			_aMSS MEDIA -- UNITED STATES
942			_2lcc _cBK _n0
999			_c1686 _d1686