| 000 | 01122nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102850.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789712377471 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.13 .R64 2015 | ||
| 100 |
_aRoberto, Ned. _eauthor |
||
| 245 | 4 |
_aThe best of marketing Rx : _bfor entrepreneurs, marketing practitioners, and marketing students / _cNed Roberto |
|
| 260 |
_aManila, Philippines : _bRex Book Store, _cc2015 |
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| 300 |
_ax, 286 pages ; _c22 cm. |
||
| 365 | _bPHP462 | ||
| 505 | _aChapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers. | ||
| 520 | _aThis edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c17339 _d17339 |
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