| 000 | 01367nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520102905.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789719654681 | ||
| 040 | _cNULRC | ||
| 050 | _aG 155.7 .V45 2017 | ||
| 100 |
_aVelasco, Evelyn O. _eauthor |
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| 245 | 0 |
_aBasic understanding to hospitality and tourism marketing with IMC / _cEvelyn O. Velasco, Daryl A. Javier, and Enrique Perez |
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| 260 |
_aIntramuros, Manila, Philippines : _bUnlimited Books Library Services and Publishing Inc., _cc2017 |
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| 300 |
_aviii, 134 pages : _billustrations ; _c23 cm. |
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| 365 | _bPHP420 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aContents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends. | ||
| 520 | _aThis book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today. | ||
| 650 | _aTOURISM INDUSTRY | ||
| 700 |
_aJavier, Daryl A.;Perez, Enrique _eco-author;co-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c17990 _d17990 |
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