000 | 01095nam a2200217Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102915.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a29169518 | ||
040 | _cNULRC | ||
050 | _aPN 4142 .K36 1988 | ||
100 |
_aKaplan, Burton, 1935- _eauthor |
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245 | 4 |
_aThe Manager's complete guide to speech writing / _cBurton Kaplan |
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260 |
_aNew York : _bThe Free Press, _cc1988 |
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300 |
_axviii, 174 pages ; _c23 cm. |
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504 | _aIncludes index. | ||
505 | _aBook 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches . | ||
520 | _aIdentifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques. | ||
650 | _aSPEECH WRITING | ||
942 |
_2lcc _cBK |
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999 |
_c18439 _d18439 |