000 01095nam a2200217Ia 4500
003 NULRC
005 20250520102915.0
008 250520s9999 xx 000 0 und d
020 _a29169518
040 _cNULRC
050 _aPN 4142 .K36 1988
100 _aKaplan, Burton, 1935-
_eauthor
245 4 _aThe Manager's complete guide to speech writing /
_cBurton Kaplan
260 _aNew York :
_bThe Free Press,
_cc1988
300 _axviii, 174 pages ;
_c23 cm.
504 _aIncludes index.
505 _aBook 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches .
520 _aIdentifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques.
650 _aSPEECH WRITING
942 _2lcc
_cBK
999 _c18439
_d18439