000 00932nam a2200217Ia 4500
003 NULRC
005 20250520102939.0
008 250520s9999 xx 000 0 und d
020 _a442217234
040 _cNULRC
050 _aNA 1996 .C69 1971
100 _aCoxe, Weld.
_eauthor
245 0 _aMarketing architectural and engineering services /
_cWeld Coxe
260 _aNew York :
_bVan Nostrand Reinhold Company, Inc.,
_cc1971
300 _axvi, 195 pages ;
_c24 cm.
504 _aIncludes bibliographical references.
505 _aI. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?.
520 _aThis book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals.
650 _aARCHITECTURAL SERVICES MARKETING
942 _2lcc
_cBK
999 _c19528
_d19528