000 01813nam a2200241Ia 4500
003 NULRC
005 20250520102941.0
008 250520s9999 xx 000 0 und d
020 _a9780749480929
040 _cNULRC
050 _aHM 263 .L86 2019
100 _aLunt, Tom
_eauthor
245 0 _aEvent sponsorship and fundraising :
_ban advanced guide /
_cTom Lunt and Eva Nicotra
260 _aGreat Britain :
_bKogan Page Limited,
_cc2019
300 _axxv, 259 pages :
_billustrations ;
_c24 cm
365 _bUSD36
504 _aIncludes bibliographical references and index.
505 _aChapter 1: Introduction to event sponsorship, fundraising, partnerships and relationship development -- Chapter 2: Event sponsorship at the center of the integrated marketing communications mix -- Chapter 3 : Delivering event sponsorship campaigns -- Chapter 4: Identifying and securing sponsors and funding opportunities -- Chapter 5: Prospecting for grant funding and sponsorship : case studies from Scottish cycling events -- Chapter 6 : Preparing and delivering a sponsorship pitch -- Chapter 7 : Managing relationships with sponsors and funding bodies -- Chapter 8 : Legal issues in event sponsorship and undraising -- Chapter 9 : Evaluating sponsorship and grant-making relationships -- Chapter 10 : Where next for event sponsorship and fundraising? -- Chapter 11 : Practical templates to kick-start your event sponsorship and fundraising -- Chapter 12 : Afterword - building your career in sponsorship and fundraising
520 _aReceive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
650 _aSPECIAL EVENTS -- MANAGEMENT
700 _aNicotra, Eva
_eco-author
942 _2lcc
_cBK
999 _c19620
_d19620