000 | 01813nam a2200241Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520102941.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9780749480929 | ||
040 | _cNULRC | ||
050 | _aHM 263 .L86 2019 | ||
100 |
_aLunt, Tom _eauthor |
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245 | 0 |
_aEvent sponsorship and fundraising : _ban advanced guide / _cTom Lunt and Eva Nicotra |
|
260 |
_aGreat Britain : _bKogan Page Limited, _cc2019 |
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300 |
_axxv, 259 pages : _billustrations ; _c24 cm |
||
365 | _bUSD36 | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _aChapter 1: Introduction to event sponsorship, fundraising, partnerships and relationship development -- Chapter 2: Event sponsorship at the center of the integrated marketing communications mix -- Chapter 3 : Delivering event sponsorship campaigns -- Chapter 4: Identifying and securing sponsors and funding opportunities -- Chapter 5: Prospecting for grant funding and sponsorship : case studies from Scottish cycling events -- Chapter 6 : Preparing and delivering a sponsorship pitch -- Chapter 7 : Managing relationships with sponsors and funding bodies -- Chapter 8 : Legal issues in event sponsorship and undraising -- Chapter 9 : Evaluating sponsorship and grant-making relationships -- Chapter 10 : Where next for event sponsorship and fundraising? -- Chapter 11 : Practical templates to kick-start your event sponsorship and fundraising -- Chapter 12 : Afterword - building your career in sponsorship and fundraising | ||
520 | _aReceive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource. | ||
650 | _aSPECIAL EVENTS -- MANAGEMENT | ||
700 |
_aNicotra, Eva _eco-author |
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942 |
_2lcc _cBK |
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999 |
_c19620 _d19620 |