000			01813nam a2200241Ia 4500
003			NULRC
005			20250520102941.0
008			250520s9999 xx 000 0 und d
020			_a9780749480929
040			_cNULRC
050			_aHM 263 .L86 2019
100			_aLunt, Tom _eauthor
245		0	_aEvent sponsorship and fundraising : _ban advanced guide / _cTom Lunt and Eva Nicotra
260			_aGreat Britain : _bKogan Page Limited, _cc2019
300			_axxv, 259 pages : _billustrations ; _c24 cm
365			_bUSD36
504			_aIncludes bibliographical references and index.
505			_aChapter 1: Introduction to event sponsorship, fundraising, partnerships and relationship development -- Chapter 2: Event sponsorship at the center of the integrated marketing communications mix -- Chapter 3 : Delivering event sponsorship campaigns -- Chapter 4: Identifying and securing sponsors and funding opportunities -- Chapter 5: Prospecting for grant funding and sponsorship : case studies from Scottish cycling events -- Chapter 6 : Preparing and delivering a sponsorship pitch -- Chapter 7 : Managing relationships with sponsors and funding bodies -- Chapter 8 : Legal issues in event sponsorship and undraising -- Chapter 9 : Evaluating sponsorship and grant-making relationships -- Chapter 10 : Where next for event sponsorship and fundraising? -- Chapter 11 : Practical templates to kick-start your event sponsorship and fundraising -- Chapter 12 : Afterword - building your career in sponsorship and fundraising
520			_aReceive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
650			_aSPECIAL EVENTS -- MANAGEMENT
700			_aNicotra, Eva _eco-author
942			_2lcc _cBK
999			_c19620 _d19620