000 02174nam a2200241Ia 4500
003 NULRC
005 20250520102941.0
008 250520s9999 xx 000 0 und d
020 _a9781780648231
040 _cNULRC
050 _aG 155.A1 .H65 2018
100 _aHolland, Jacqueline
_eauthor
245 0 _aTour operators and operations :
_bdevelopment, management and responsibility /
_cJacqueline Holland and David Leslie
260 _aUnited Kingdom :
_bCABI,
_cc2018
300 _av, 282 pages ;
_c23 cm.
365 _bUSD23.34
504 _aIncludes index.
505 _a1. Introduction -- 2. The package holiday and the rise of the tour operator -- 3. The operating environment -- 4. Product development -- 5. Small and medium sized tour operators -- 6. Customer service -- 7. Financial planning : pricing the package -- 8. Tour operators and key travel regulations (with David Grant) -- 9. Distribution (place) -- 10. Marketing -- 11. Human resources and managing the workforce -- 12. Crisis management -- 13. A look ahead : challenges and issues.
520 _a"The package tour is still a key component of the tourism sector, but recently, these packages have changed from the traditional 'sand, sun, and sea' to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent economies of the world has been witnessed. With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International cases studies are included throughout."--Provided by publisher. Focusing on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to sustainability, it provides a wealth of information regarding eco, nature and adventure trips, as well as niche and special interest products.
650 _aTOURISM -- MANAGEMENT
700 _aLeslie, David
_eco-author
942 _2lcc
_cBK
999 _c19644
_d19644