000			02264nam a2200241Ia 4500
003			NULRC
005			20250520102957.0
008			250520s9999 xx 000 0 und d
020			_a9780975315323
040			_cNULRC
050			_aHF 1416.5 .F65 2017
100			_aFoley, James F. _eauthor
245		4	_aThe Global entrepreneur : _btaking your business international / _cJames F. Foley
250			_aFourth edition.
260			_aUnited States of America : _bDearbon Financial Publishing, _cc2017
300			_axix, 395 pages : _billustrations ; _c24 cm.
365			_bUSD21.35
504			_aIncludes index.
505			_aSection 1: Before you go global -- 1.Why go global? -- 2.When is a company ready to go global? -- 3.Harmonized codes-classifying your export products -- 4.Which foreign markets will be successful for your company? -- 5.Selecting foreign markets -- 6.Sources of international marketing data -- Section 2: Getting global -- 7.Foreign market entry mode selection -- 8.Finding your partners for indirect exporting -- 9.Finding your partners for direct exporting -- 10.International business across cultures -- 11.International product and pricing strategies -- 12.Legal considerations -- 13.Tax and accounting issues -- Section 3: The mechanics of going global -- 14.Logistics -- 15.Documentation and export compliance -- 16.Financial risk, payment methods and trade finance -- Section 4: Sustaining global success -- 17.Setting a pace for your export growth-assessing your export progress and success -- 18.Managing international channels of distribution -- 19.International advertising, public relations and trade missions/shows -- 20.Key to success: a customer orientation -- 21.Sustaining success through clear communication and managing change -- 22.The internet and international trade.
520			_aAn excellent primer, The Global Entrepreneur uncovers all the hidden secrets to doing business in the real work. Author Jim Foley is praised for his street-smart advice. First printed in 1999, this text has been adopted by numerous colleges and universities for export and international trade education. It has also been used as a study resource guide for the NASBITE CGBP exam.
650			_aEXPORT MARKETING
942			_2lcc _cBK
999			_c20383 _d20383