000			02010nam a2200229Ia 4500
003			NULRC
005			20250520103006.0
008			250520s9999 xx 000 0 und d
020			_a9781119118879
040			_cNULRC
050			_aHF 5823 .Di43 2017
100			_aDiMarco, John _eauthor
245		0	_aCommunications writing and design : _bthe integrated manual for marketing, advertising, and public relations / _cJohn DiMarco
260			_aHoboken, New Jersey : _bWiley-Blackwell, _cc2017
300			_axii, 201 pages ; _c25 cm.
365			_bUSD44
504			_aIncludes index.
505			_aThe connectivity between research, writing, and design -- Writing technical, persuasive, and news communication -- Communication design -- Creative research methods -- Design tools -- Marketing projects -- Advertising projects -- Public relations projects -- Social media for marketing, advertising, and public relations.
520			_aCommunications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.-Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.
650			_aADVERTISING
942			_2lcc _cBK
999			_c20781 _d20781