000 02010nam a2200229Ia 4500
003 NULRC
005 20250520103006.0
008 250520s9999 xx 000 0 und d
020 _a9781119118879
040 _cNULRC
050 _aHF 5823 .Di43 2017
100 _aDiMarco, John
_eauthor
245 0 _aCommunications writing and design :
_bthe integrated manual for marketing, advertising, and public relations /
_cJohn DiMarco
260 _aHoboken, New Jersey :
_bWiley-Blackwell,
_cc2017
300 _axii, 201 pages ;
_c25 cm.
365 _bUSD44
504 _aIncludes index.
505 _aThe connectivity between research, writing, and design -- Writing technical, persuasive, and news communication -- Communication design -- Creative research methods -- Design tools -- Marketing projects -- Advertising projects -- Public relations projects -- Social media for marketing, advertising, and public relations.
520 _aCommunications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.-Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.
650 _aADVERTISING
942 _2lcc
_cBK
999 _c20781
_d20781