000 | 02010nam a2200229Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520103006.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9781119118879 | ||
040 | _cNULRC | ||
050 | _aHF 5823 .Di43 2017 | ||
100 |
_aDiMarco, John _eauthor |
||
245 | 0 |
_aCommunications writing and design : _bthe integrated manual for marketing, advertising, and public relations / _cJohn DiMarco |
|
260 |
_aHoboken, New Jersey : _bWiley-Blackwell, _cc2017 |
||
300 |
_axii, 201 pages ; _c25 cm. |
||
365 | _bUSD44 | ||
504 | _aIncludes index. | ||
505 | _aThe connectivity between research, writing, and design -- Writing technical, persuasive, and news communication -- Communication design -- Creative research methods -- Design tools -- Marketing projects -- Advertising projects -- Public relations projects -- Social media for marketing, advertising, and public relations. | ||
520 | _aCommunications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.-Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors. | ||
650 | _aADVERTISING | ||
942 |
_2lcc _cBK |
||
999 |
_c20781 _d20781 |