000			01963nam a2200229Ia 4500
003			NULRC
005			20250523152129.0
008			250520s9999 xx 000 0 und d
020			_a9781544512402
040			_cNULRC
050			_aHF 5415.32 .L43 2021
245		0	_aMarketing to mindstates : _bthe practical guide to applying behavioral design to research and marketing / _cWill Leach
260			_a[United States] : _bLioncrest Publishing, _cc2021
300			_a258 pages ; _c22 cm.
365			_bUSD18
500			_aNewly Updated for 2021.
505			_aUnderstanding human behavior. -- Why do we behave the way we do? -- Where marketing and research fall short --What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates.
520			_aYour nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
650			_aCONSUMER BEHAVIOR
700			_aMarketing to mindstates :, Marketing
942			_2lcc _cRES
999			_c20806 _d20806