000			01724nam a2200241Ia 4500
003			NULRC
005			20250520103015.0
008			250520s9999 xx 000 0 und d
020			_a9789390709182
040			_cNULRC
050			_aRA 410.56 .J67 2021
100			_aJoseph, Ajoy S. _eauthor
245		0	_aPharmaceutical management and marketing / _cAjoy S. Joseph
250			_aFirst Edition
260			_aNew Delhi, India : _bCBS Publishers & Distributors, _cc2021
300			_axiv, 226 pages ; _c22 cm.
365			_bUSD34
504			_aIncludes index.
505			_aPreface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.
520			_a Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
650			_aPHARMACEUTICAL MANAGEMENT
942			_2lcc _cBK
999			_c21177 _d21177