000 01724nam a2200241Ia 4500
003 NULRC
005 20250520103015.0
008 250520s9999 xx 000 0 und d
020 _a9789390709182
040 _cNULRC
050 _aRA 410.56 .J67 2021
100 _aJoseph, Ajoy S.
_eauthor
245 0 _aPharmaceutical management and marketing /
_cAjoy S. Joseph
250 _aFirst Edition
260 _aNew Delhi, India :
_bCBS Publishers & Distributors,
_cc2021
300 _axiv, 226 pages ;
_c22 cm.
365 _bUSD34
504 _aIncludes index.
505 _aPreface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index.
520 _a Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing.
650 _aPHARMACEUTICAL MANAGEMENT
942 _2lcc
_cBK
999 _c21177
_d21177