000 | 01724nam a2200241Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520103015.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9789390709182 | ||
040 | _cNULRC | ||
050 | _aRA 410.56 .J67 2021 | ||
100 |
_aJoseph, Ajoy S. _eauthor |
||
245 | 0 |
_aPharmaceutical management and marketing / _cAjoy S. Joseph |
|
250 | _aFirst Edition | ||
260 |
_aNew Delhi, India : _bCBS Publishers & Distributors, _cc2021 |
||
300 |
_axiv, 226 pages ; _c22 cm. |
||
365 | _bUSD34 | ||
504 | _aIncludes index. | ||
505 | _aPreface -- 1. Pharmaceutical Management-Principles and practice -- 2. Marketing and marketing management -- 3. Pharmaceutical Marketing -- 4. Indian Pharmaceutical Industry: An Overview -- Index. | ||
520 | _a Pharmaceutical Management and Marketing As per the Latest Syllabus prescribed by Pharmacy Council of India is designed to ser ve as a textbook on management of pharmaceutical organizations and marketing of pharmaceutical products for undergraduate and postgraduate students pursuing courses in management and marketing management. It will also be beneficial for decision-makers in pharmaceutical companies, pharmaceutical mar keter s , medical representatives and researchers. The book provides a theoretical background of pharmaceutical management with practical examples, overview of Indian pharmaceutical industry, global pharmaceutical industry, and the Canadian pharmaceutical industry. It covers basic marketing concepts, marketing planning process, and prescribing behaviour. It also covers in detail each of the marketing-mix elements of pharmaceutical marketing. | ||
650 | _aPHARMACEUTICAL MANAGEMENT | ||
942 |
_2lcc _cBK |
||
999 |
_c21177 _d21177 |