000			01409nam a2200229Ia 4500
003			NULRC
005			20250520103020.0
008			250520s9999 xx 000 0 und d
020			_a9786214270781
040			_cNULRC
050			_aG 155.A1 .S47 2020
100			_aSerrano, Angelita Ong Camilar- _eauthor
245		0	_aMarketing for tourism and hospitality / _cAngelita Ong Camilar-Serrano
260			_aIntramuros, Manila, Philippines : _bUnlimited Books Library Services and Publishing Inc., _cc2020
300			_ax, 201 pages ; _c25 cm.
365			_bPHP400
504			_aIncludes bibliographical references.
505			_a01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography.
520			_aThe goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s.
650			_aTOURISM -- MARKETING
942			_2lcc _cBK
999			_c21401 _d21401