| 000 | 01134nam a2200229Ia 4500 | ||
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| 003 | NULRC | ||
| 005 | 20250520103021.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9786218179905 | ||
| 040 | _cNULRC | ||
| 050 | _aTX 911.3 .A74 2023 | ||
| 100 |
_aArenas, Chester Dave G. _eauthor |
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| 245 | 0 |
_aMenu design and revenue management / _cChester Dave G. Arenas |
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| 260 |
_aSta. Cruz, Manila : _bEdric Publishing House, _cc2023 |
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| 300 |
_a80 pages ; _c25 cm. |
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| 365 | _bPHP461 | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | _aChapter 1. Introduction to menu -- Chapter 2. Menu Planning -- Chapter 3. The Elements & Mechanics of Menu design -- Chapter 4. Menu pricing -- Chapter 5. Introduction to revenue management -- Chapter 6. Market segmentation and targeting -- Chapter 7. Revenue management key performance indicators -- Bibliography. | ||
| 520 | _aThe menu is a list of food and beverage products available or given by food establishments, based largely on consumer demand and tailored to meet organizational goals. | ||
| 650 | _aHOSPITALY INDUSTRY -- MANAGEMENT | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c21424 _d21424 |
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