| 000 | 00888nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103024.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814392822 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .K88 2012 | ||
| 100 |
_aKurtz, David L. _eauthor |
||
| 245 | 0 |
_aPrinciples of contemporary marketing / _cDavid L. Kurtz |
|
| 250 | _aFifteenth Edition / Philippine Edition | ||
| 260 |
_aSingapore : _bCengage Learning Asia Pte Ltd, _cc2012 |
||
| 300 |
_a780 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c21593 _d21593 |
||