000			01169nam a2200229Ia 4500
003			NULRC
005			20250520103026.0
008			250520s9999 xx 000 0 und d
020			_a9781482231427
040			_cNULRC
050			_aHF 5415.5 .K35 2015
100			_aKale, Vivek _eauthor
245		0	_aImplementing SAP CRM : _bthe guide for business and technology managers / _cVivek Kale
260			_aBoca Raton, Florida : _bCRC Press, _cc2015
300			_axxix, 483 pages : _billustrations ; _c26 cm.
365			_bUSD46
504			_aIncludes bibliographical references and index.
505			_aSection 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.
520			_aThis book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).
650			_aCUSTOMERS RELATION -- DATA PROCESSING
942			_2lcc _cBK
999			_c21679 _d21679