000			01755nam a2200217Ia 4500
003			NULRC
005			20250520103028.0
008			250520s9999 xx 000 0 und d
020			_a9789719655862
040			_cNULRC
050			_aTX 911.3.M27 .B84 2024
100			_aBuenaventura, John Paul _eauthor
245		0	_aStrategic management in tourism and hospitality industry / _cJohn Paul Buenaventura and Liberty Buenaventura-Gutierrez
260			_aManila, Philippines : _bMindshapers Co. Inc., _cc2024
300			_ax, 158 pages : _billustrations ; _c26 cm.
504			_aIncludes bibliographical references.
505			_aLesson 1. Introduction to strategic Management in Tourism -- Lesson 2. Business Competition in Hospitality Industry -- Lesson 3. Vision, Mission and Values in Tourism and Hospitality -- Lesson 4. External Environment analysis in Tourism and Hospitality -- Lesson 5. Internal Analysis in Tourism and Hospitality -- Lesson 6. Strategy formulation in Tourism and Hospitality -- Lesson 7. Strategy Implementation and Execution in Tourism and Hospitality Industry -- Lesson 8. Strategic evaluation and control in tourism and hospitality -- Lesson 9. Innovation and Technology in Tourism and Hospitality strategy -- Lesson 10. Globalization and International strategies -- Lesson 11. Crisis management and Risk mitigation -- Lesson 12. Current Trends in Strategic Management for tourism and hospitality.
520			_aThis course is designed to introduce the students to the value and philosophy needed for leading and operating an organization that is aimed at continually improving performance over the long term by focusing on the operations of the hospitality industry and its clients.
650			_aTOURISM
942			_2lcc _cBK
999			_c21748 _d21748