000			02314nam a2200229Ia 4500
003			NULRC
005			20250520103031.0
008			250520s9999 xx 000 0 und d
020			_a9781398605688
040			_cNULRC
050			_aHF 5415.13 .W47 2022
100			_aWestwood, John _eauthor
245		0	_aHow to write a marketing plan : _bdefine your strategy, plan effectively and reach your marketing goals / _cJohn Westwood
250			_aSeventh Edition.
260			_aLondon, United Kingdom : _bKogan Page Limited, _cc2022
300			_aix, 177 pages : _billustrations ;
365			_bPHP702
505			_aChapter - 01: Introduction -- Chapter - 02: Situation analysis - The marketing audit -- Chapter - 03: Objectives -- Chapter - 04: Strategies and action plans -- Chapter - 05: The distribution plan -- Chapter - 06: The advertising and promotions plan -- Chapter - 07: Costs and budgets -- Chapter - 08: Writing the plan -- Chapter - 09: Presenting the plan, follow-up and revision -- Chapter - 10: Mini-plans and quick plans -- Chapter - 11: Appendix - Marketing plan for the UK market.
520			_aA step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
650			_aMARKETING MANAGEMENT
942			_2lcc _cBK
999			_c21896 _d21896