000			02660nam a2200241Ia 4500
003			NULRC
005			20250520103032.0
008			250520s9999 xx 000 0 und d
020			_a9781982165444
040			_cNULRC
050			_aP 93.5 .H43 2022
100			_aHeath, Chip _eauthor
245		0	_aMaking numbers count : _bthe art and science of communicating numbers / _cChip Heath and Karla Starr
260			_aNew York : _bAvid Reader Press, _cc2022
300			_axix, 182 pages : _billustrations ; _c22 cm.
365			_bPHP1076
504			_aIncludes index.
505			_aTranslate everything, favor user-friendly numbers. Translate everything -- Avoid numbers : perfect translations don't need numbers -- Try focusing on 1 at a time -- Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons -- Convert abstract numbers into concrete objects -- Recast your number into different dimensions : try time, space, distance, money, and Pringles -- Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion -- Comparatives, superlatives, and category jumpers -- Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration -- Avoid numbing by converting your number to a process that unfolds over time -- Offer an encore -- Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks -- Build a scale model you can work with -- Epilogue : The value of numbers -- Appendix : Making your numbers user-friendly.
520			_aUnderstanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
650			_aNUMBER CONCEPT -- POPULAR WORKS
700			_aStarr, Karla _eco-author
942			_2lcc _cBK
999			_c21948 _d21948