| 000 | 00970nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103033.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9786210450361 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.2 .A23 2024 | ||
| 100 |
_aAbantao, Baniline Jone V. _eauthor |
||
| 245 | 0 |
_aMarketing research / _cBaniline Jone V. Abantao |
|
| 250 | _aFirst Edition. | ||
| 260 |
_aQuezon City, Philippines : _bRex Book Store, _cc2024 |
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| 300 |
_axi, 259 pages ; _c26 cm. |
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| 365 | _bPHP338 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report. | ||
| 520 | _aThis marketing research textbook aims to be an introductory text to the field of marketing research. | ||
| 650 | _aMARKETING RESAERCH -- METHODOLOGY | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c21974 _d21974 |
||