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003			NULRC
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040			_clcc
050			_aUGT COA BSArch .P39 2017
100			_aPayuran, Edrian A. _eauthor
245		0	_aPayak na buhay : _ban agro-tourism nature farm / _cEdrian A. Payuran
260			_aManila : _bNational University, _c2017
300			_aiii, 107 leaves : _bcolor illustrations, plans ; _c30 cm.
505			_aCertificate of endorsement -- List of figures, tables, graphs -- Abstract -- Chapter 1. Problems & its settings -- Chapter 2. Terms and reference -- Chapter 3.Research methodology -- Chapter 4. Data gathering, collation and analysis data -- Chapter 5. Design development -- Chapter 6. Translation.
520			_aAbstract Agritourism is a relatively new concept in the Philippines, but it is gaining in popularity with farmers and ranchers as a way to make extra money and contribute to the preservation of their communities and lifestyles. Because agritourism is new, much is left to be understood about what motivates farmers and ranchers to undertake agritourism ventures. This thesis analyzes the results of a survey of 85 farmers and ranchers, with an eye toward understanding the factors that are motivating producers to embark on agritourism initiatives. The author found that the reasons for involvement in agritourism ventures encompass a complex web of both economic and social motives, with neither economic nor social factors predominating. This implies that farmers and ranchers have a pragmatic view of agritourism, rather than seeing it as a panacea for the economic and social problems ailing themselves and their communities.
650			_aAGRO-TOURISM
942			_2lcc _cTHESIS
999			_c23874 _d23874