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040 _clcc
050 _aUGT CTHM BSHM .P73 2018
100 _aPrado, Judilyn O.
_eauthor
245 0 _aEffectiveness of marketing strategies in selected mid-scale restaurants :
_bbasis for marketing strategies enhancement /
_cJudilyn O. Prado.
260 _aManila :
_bNational University,
_c2018
300 _aviii, 50 leaves :
_billustrations ;
_c30 cm.
504 _aIncludes bibliographical references.
505 _aTitle -- Approval sheet -- Acknowledgement -- Table of contents -- List of tables -- List of figures -- Abstract -- Chapter I Introduction -- Chapter II Review of related literature -- Chapter III Methodology -- Chapter IV Results and discussion -- Chapter V Summary, conclusions, and recommendation -- References -- Appendices.
520 _aServices is an important part of our daily life. Restaurant owners are always open to various ideas to adapt to the changing demands of the hotel and food industry.
942 _2lcc
_cTHESIS
999 _c24255
_d24255