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005 | 20250520094817.0 | ||
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020 | _a138510067 | ||
040 | _cNULRC | ||
050 | _aHD 38 .L67 1977 | ||
100 |
_aLorange, Peter _eauthor |
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245 | 0 |
_aStrategic planning systems / _cPeter Lorange |
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260 |
_aEnglewood Cliffs, New Jersey : _bPrentice-Hall, _cc1977 |
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300 |
_axv, 364 pages : _billustrations ; _c23 cm. |
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520 | _aFormal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow. | ||
942 |
_2lcc _cBK |
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_c3188 _d3188 |