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003 NULRC
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020 _a138510067
040 _cNULRC
050 _aHD 38 .L67 1977
100 _aLorange, Peter
_eauthor
245 0 _aStrategic planning systems /
_cPeter Lorange
260 _aEnglewood Cliffs, New Jersey :
_bPrentice-Hall,
_cc1977
300 _axv, 364 pages :
_billustrations ;
_c23 cm.
520 _aFormal systems for strategic planning are a relatively new phenomenon in business management. Thus, it is possible, even in a book as short as this one, for the reader to gain an understanding of the historical development of this management tool at the same time that he learns about the existing state-of-the-art and the likely developments in the years ahead. More than possible, it is really mandatory for an executive who wishes to feel comfortable with his command of planning technology to know how that technology has evolved and where it seems to be headed. Three points of view are useful: a retrospective, a current perspective and a prospective for the future. Each of these will be sketched briefly here as a backdrop for the more detailed readings and cases which follow.
942 _2lcc
_cBK
999 _c3188
_d3188