| 000 | 01323nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520094818.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a201002051 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.2 .B76 1980 | ||
| 100 |
_aBrown, F. E. _eauthor |
||
| 245 | 0 |
_aMarketing research : _ba structure for decision making / _cF. E. Brown |
|
| 260 |
_aReading, Massachusetts : _bAddision-Wesley Publishing Company, _cc1980 |
||
| 300 |
_axxii, 628 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 505 | _aPart I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development. | ||
| 520 | _aMarketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3232 _d3232 |
||