000 01672nam a2200229Ia 4500
003 NULRC
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008 250520s9999 xx 000 0 und d
020 _a9789715848879
040 _cNULRC
050 _aGT 340 .S25 2009
100 _aSalvador, Germaine Angelica
_eauthor
245 0 _aEvent management :
_benvision, execute, evaluate /
_cGermaine Angelica Salvador
260 _aQuezon City, Philippines :
_bC & E Publishing Inc.,
_cc2009
300 _axiii, 183 pages :
_billustrations ;
_c26 cm.
365 _bUSD298
504 _aIncludes bibliographical references and index.
505 _aEvent management : an overview -- Chapter 1 : Event management -- Chapter 2 : The Event manager -- Chapter 3 : The Market for events and the event stakeholders -- Part I : Event planning : envision -- Chapter 4 : Creating the event vision -- Chapter 5 : The event concept -- Chapter 6 : Contingency planning -- Chapter 7 : Working on event budgets and timeline -- Chapter 8 : presenting the event plan -- Part II : Event coordination : executive -- Chapter 9 : The event team -- Chapter 10 : Event logistics -- Part III : Event control : evaluate -- Chapter 11 : The control function : monitoring work, time, and money -- Chapter 12 : The Event evaluation.
520 _aThis book treats event management in depth and lets students and neophyte event managers experience the various stages and activities prio to, during, and after the holding of an event : a product launch, a seminar-workshop, an awards night, or a celebratory gathering, among others.
650 _aSPECIAL EVENTS -- MANAGEMENT -- HANDBOOKS, MANUALS, ETC
942 _2lcc
_cBK
999 _c3468
_d3468