000			01870nam a2200241Ia 4500
003			NULRC
005			20250520094824.0
008			250520s9999 xx 000 0 und d
020			_a9781856176156
040			_cNULRC
050			_aGV 714 .H67 2010
100			_aHopwood, Maria _eauthor
245		0	_aSport public relations and communication / _cMaria Hopwood, Paul Kitchin and James Skinner
260			_aAmsterdam : _bElsevier Science, _cc2010
300			_ax, 271 pages : _billustrations ; _c26 cm
365			_bUSD45.07
504			_aIncludes index.
505			_aBringing public relations and communication studies to sport -- Public relations and communication in sport -- Sport relationship management -- Sport marketing public relations -- Sport social responsibility -- Community relations and engagement -- Sport volunteerism -- Crisis communication and sport public relations -- The public relations role of fans ans supporters' groups -- Cross-cultural sport public relations and communication -- New communications media for sport -- Public relations for players -- International sport public relations
520			_a An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book.
650			_aSPORTS -- PUBLIC RELATIONS
700			_aKitchin, Paul;Skinner, James _eco-author;co-author
942			_2lcc _cBK
999			_c3560 _d3560