000 01688nam a2200229Ia 4500
003 NULRC
005 20250520094835.0
008 250520s9999 xx 000 0 und d
020 _a9780071311274
040 _cNULRC
050 _aHB 171.5 .E37 2010
100 _aEarl, Peter
_eauthor
245 0 _aBusiness economics :
_ba contemporary approach /
_cPeter Earl and Tim Wakeley
260 _aLondon, United Kingdom :
_bMcGraw Hill Education,
_cc2010
300 _axx, 561 pages :
_billustrations ;
_c27 cm
365 _bPHP698
504 _aIncludes bibliographical references and index.
505 _a1. Introduction -- 2. Markets and models -- 3. What do entrepreneurs do? -- 4. Who wants the product and in what quantity? -- 5. How shall the firm produce the product? -- 6. Where do costs come from and how do they behave? -- 7. How can the firm set the 'right' price? -- 8. How can the firm earn persistent above-normal profits? -- 9. A business enterprise is born -- 10. How can the firm grow? -- 11. What can an established firm do when its sales volume stagnates or declines? -- 12. Fundamentals of macroeconomics -- 13. What are the main sources of controversy in macroeconomics? -- 14. The international environment
520 _aThis book was designed to offer a very different approach to business economics from that presented in existing texts. This is because the authors, the publisher and many lecturer believe that you will be better served by a complete rethink of what a business economics text covers and how the ideas in it are presented. As a result this book offers a pluralistic approach to economics.
700 _aWakeley, Tim
_eco-author
942 _2lcc
_cBK
999 _c4026
_d4026