000			01688nam a2200229Ia 4500
003			NULRC
005			20250520094835.0
008			250520s9999 xx 000 0 und d
020			_a9780071311274
040			_cNULRC
050			_aHB 171.5 .E37 2010
100			_aEarl, Peter _eauthor
245		0	_aBusiness economics : _ba contemporary approach / _cPeter Earl and Tim Wakeley
260			_aLondon, United Kingdom : _bMcGraw Hill Education, _cc2010
300			_axx, 561 pages : _billustrations ; _c27 cm
365			_bPHP698
504			_aIncludes bibliographical references and index.
505			_a1. Introduction -- 2. Markets and models -- 3. What do entrepreneurs do? -- 4. Who wants the product and in what quantity? -- 5. How shall the firm produce the product? -- 6. Where do costs come from and how do they behave? -- 7. How can the firm set the 'right' price? -- 8. How can the firm earn persistent above-normal profits? -- 9. A business enterprise is born -- 10. How can the firm grow? -- 11. What can an established firm do when its sales volume stagnates or declines? -- 12. Fundamentals of macroeconomics -- 13. What are the main sources of controversy in macroeconomics? -- 14. The international environment
520			_aThis book was designed to offer a very different approach to business economics from that presented in existing texts. This is because the authors, the publisher and many lecturer believe that you will be better served by a complete rethink of what a business economics text covers and how the ideas in it are presented. As a result this book offers a pluralistic approach to economics.
700			_aWakeley, Tim _eco-author
942			_2lcc _cBK
999			_c4026 _d4026