000 | 01688nam a2200229Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520094835.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9780071311274 | ||
040 | _cNULRC | ||
050 | _aHB 171.5 .E37 2010 | ||
100 |
_aEarl, Peter _eauthor |
||
245 | 0 |
_aBusiness economics : _ba contemporary approach / _cPeter Earl and Tim Wakeley |
|
260 |
_aLondon, United Kingdom : _bMcGraw Hill Education, _cc2010 |
||
300 |
_axx, 561 pages : _billustrations ; _c27 cm |
||
365 | _bPHP698 | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _a1. Introduction -- 2. Markets and models -- 3. What do entrepreneurs do? -- 4. Who wants the product and in what quantity? -- 5. How shall the firm produce the product? -- 6. Where do costs come from and how do they behave? -- 7. How can the firm set the 'right' price? -- 8. How can the firm earn persistent above-normal profits? -- 9. A business enterprise is born -- 10. How can the firm grow? -- 11. What can an established firm do when its sales volume stagnates or declines? -- 12. Fundamentals of macroeconomics -- 13. What are the main sources of controversy in macroeconomics? -- 14. The international environment | ||
520 | _aThis book was designed to offer a very different approach to business economics from that presented in existing texts. This is because the authors, the publisher and many lecturer believe that you will be better served by a complete rethink of what a business economics text covers and how the ideas in it are presented. As a result this book offers a pluralistic approach to economics. | ||
700 |
_aWakeley, Tim _eco-author |
||
942 |
_2lcc _cBK |
||
999 |
_c4026 _d4026 |