000 02231nam a2200241Ia 4500
003 NULRC
005 20250520094836.0
008 250520s9999 xx 000 0 und d
020 _a9780415526692
040 _cNULRC
050 _aAS 6 .R64 2013
100 _aRogers, Tony
_eauthor
245 0 _aConferences and conventions :
_ba global industry /
_cTony Rogers
250 _aThird edition.
260 _aLondon, United Kingdom :
_bTaylor & Francis,
_cc2013
300 _axvi, 422 pages :
_billustrations ;
_c25 cm.
365 _bPHP3207
504 _aIncludes bibliographical references and index.
505 _a1. A Global Industry -- 2. The Structure of the Conference Industry -- 3. Winning Conference Business: 1 -- 4. Winning Conference Business: 2 -- 5. Planning and Staging Successful Conferences: An Organiser's Perspective -- 6. Conference Management: A Venue Perspective -- 7. The Economic, Social and Environmental Impacts of Conferences and Conventions -- 8. Developing the Industry's Workforce: Creating a Profession -- 9. Leading Industry Organisations -- 10. The Future: Trends, Challenges and Opportunities.
520 _aConferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.
650 _aCONGRESSES AND CONVENTIONS -- ECONOMIC ASPECTS
942 _2lcc
_cBK
999 _c4082
_d4082