000			01596nam a2200229Ia 4500
003			NULRC
005			20250520094836.0
008			250520s9999 xx 000 0 und d
020			_a9780071797429
040			_cNULRC
050			_aHD 62.5 .M44 2013
100			_aMehta, Monica _eauthor
245		4	_aThe Entrepreneurial instinct : _bhow everyone has the innate ability to start a successful small business / _cMonica Mehta
260			_aNew York : _bMcGraw Hill Education, _cc2013
300			_aix, 205 pages : _billustrations ; _c23 cm.
365			_bPHP2125
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.
520			_a"This book gets rid of the last excuse of the would-be entrepreneur: fear. By showing how you can work with your brain chemistry rather than against it. The Entrepreneurial Instinct helps you take smarter risks with less angst. It obliterates a lot of the conventional wisdom around entrepreneurship and shows what it really takes to succeed." - Kimberly Weisul
650			_aNEW BUSINESS ENTEPRISES
942			_2lcc _cBK
999			_c4103 _d4103