000			01539nam a2200241Ia 4500
003			NULRC
005			20250520094836.0
008			250520s9999 xx 000 0 und d
020			_a9781412946872
040			_cNULRC
050			_aG 155.A75 .H83 2008
100			_aHudson, Simon _eauthor
245		0	_aTourism and hospitality marketing : _ba global perspective / _cSimon Hudson
250			_aPhilippine edition.
260			_aLos Angeles, California : _bSage, _cc2008
300			_axv, 467 pages : _billustrations ; _c23 cm.
365			_bPHP598
504			_aIncludes bibliographical references and index.
505			_aThe Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.
520			_aCovers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
650			_aTOURISM -- MARKETING
942			_2lcc _cBK
999			_c4114 _d4114