000 02170nam a2200217Ia 4500
003 NULRC
005 20250520094843.0
008 250520s9999 xx 000 0 und d
020 _a9789812656438
040 _cNULRC
050 _aG 155.5 .M36 2006
100 _aMancini, Marc
_eauthor
245 0 _aAccess :
_bintroduction to travel and tourism /
_cMarc Mancini
260 _aSingapore :
_bThomson Learning Asia,
_cc2006
300 _axiv, 273 pages :
_billustrations, maps ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aPreface -- Chapter 1. Going Places: An Overview of the Travel Industry -- Chapter 2A. Ribbons in the Sky: The Air Transportation Industry -- Chapter 2B. Taking to the Skies: Airports, Airfares, and Air Tickets -- Chapter 3. Homes Away from Home: The Hospitality Industry -- Chapter 4. Dealing with Dreams: The Travel Agency Industry -- Chapter 5. Better by the Bunch: The Tour Industry Today -- Chapter 6. Magic at Sea: The Cruise Industry -- Chapter 7. Extra Specials: Other Segments of the Travel Industry -- Chapter 8. Making Connections: How to Market, Sell to, and Serve the Traveling Public -- Chapter 9. Here, There, Almost Anywhere: The Geography of Travel -- Chapter 10. This and That -- Glossary -- Index.
520 _aThis is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of up-to-date, real-world industry terminology and can serve as a sturdy foundation for all future travel studies. Readers' will gain valuable insight into the implications of Internet travel sales. Questions for discussion and creative, entertaining activities reinforce the wealth of information contained within each chapter. Plus, an accompanying instructor's guide and computerized test bank make it easy for instructors to implement the text's content in the classroom.
650 _aTRAVEL
942 _2lcc
_cBK
999 _c4419
_d4419