000 00973nam a2200229Ia 4500
003 NULRC
005 20250520094937.0
008 250520s9999 xx 000 0 und d
020 _a314696830
040 _cNULRC
050 _aP 92 .U45 1983
100 _aUlloth, Dana Royal
_eauthor
245 0 _aMass media :
_bpast, present, future /
_cDana Royal Ulloth, Peter L. Klinge and Sandra Eells.
260 _aSt. Paul, Minnesota :
_bWest Publishing Company,
_cc1983
300 _axiv, 429 pages :
_billustrations, portraits ;
_c25 cm.
504 _aIncludes index.
505 _aPart 1. Print/Ink -- Part 2. Visual/Sound -- Part 3. Broadcast/electronics -- Part 4. Audience/futures.
520 _aThis book will spend less time evaluating the media, and more space reviewing the history, business, regulation, and economics of the mass media.
650 _aMASS MEDIA -- UNITED STATES
700 _aKlinge, Peter L.;Eells, Sandra
_eco-author;co-author
942 _2lcc
_cBK
999 _c6952
_d6952