000			01797nam a2200217Ia 4500
003			NULRC
005			20250520100546.0
008			250520s9999 xx 000 0 und d
020			_a8120727029
040			_cNULRC
050			_aHD 30.28 .G41 2004
100			_aGhosh, Biswanath _eauthor
245		0	_aStrategic Management : _ban assesment / _cBiswanath Ghosh
260			_aNew Delhi, India : _bSterling Publishers Private Ltd., _cc2004
300			_aviii, 423 pages ; _c22 cm
504			_aIncludes bibliographical references.
505			_aIntroduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management -- Strategic time Management -- Social Responsibilities and Business -- Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.
520			_aThis is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.
650			_aINDUSTRIAL MANAGEMENT -- INDIA
942			_2lcc _cBK
999			_c7863 _d7863