| 000 | 01417nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100548.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a761913742 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 62.4 .C387 2002 | ||
| 100 |
_aCavusgil, S. Tamer _eauthor |
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| 245 | 0 |
_aDoing business in emerging markets : _bentry and negotiation strategies / _cS. Tamer Cavusgil, Perez N. Ghauri and Milind R. Agarwal |
|
| 260 |
_aThousand Oaks, California : _bSage Publications, Incorporation, _cc2002 |
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| 300 |
_axv, 300 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aWhy look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business | ||
| 520 | _aThis book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures. | ||
| 650 | _aINTERNATIONAL BUSINESS ENTERPRISE | ||
| 700 |
_aGhauri, Perez N.;Agarwal, Milind R. _eco-author;co-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c7970 _d7970 |
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