| 000 | 00898nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9780070442078 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .M94 1986 | ||
| 100 |
_aMyers, James H. _eauthor |
||
| 245 | 0 |
_aMarketing / _cJames H. Myers |
|
| 260 |
_aNew York : _bMcGraw Hill Education, _cc1986 |
||
| 300 |
_axx, 597 pages : _billustrations ; _c32 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aIntroduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing | ||
| 520 | _aThis book describes what modern marketing is and how it is carried out in business firms and other types of organizations. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8095 _d8095 |
||