| 000 | 00701nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a870948970 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .L77 1988 | ||
| 100 |
_aListman, Robert J. _eauthor |
||
| 245 | 0 |
_aMarketing accounting services / _cRobert J. Listman |
|
| 260 |
_aIllinois : _bDow Jones-Irwin, _cc1988 |
||
| 300 |
_axi, 196 pages : _billustrations ; _c22 cm |
||
| 504 | _aIncludes index. | ||
| 505 | _aDeveloping a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions | ||
| 650 | _aACCOUNTING -- MARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8099 _d8099 |
||