| 000 | 00885nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a135572320 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .K68 1984 | ||
| 100 |
_aKotler, Philip _eauthor |
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| 245 | 0 |
_aMarketing essentials / _cPhilip Kotler |
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| 260 |
_aNew Jersey : _bPrentice-Hall, _cc1984 |
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| 300 |
_axix, 548 pages : _billustrations ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior. | ||
| 520 | _aThe subject is far too fascinating to be displayed only in skeletal form. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c8103 _d8103 |
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