| 000 | 01075nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100550.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a673182134 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .K56 1986 | ||
| 100 |
_aKinnear, Thomas C. _eauthor |
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| 245 | 0 |
_aPrinciples of marketing / _cThomas C. Kinnear and Kenneth L. Bernhardt. |
|
| 250 | _aSecond Edition | ||
| 260 |
_aIllinois : _bScott, Foresman, _cc1986 |
||
| 300 |
_axx, 758 pages : _bcolor illustrations ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues. | ||
| 520 | _aIt is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs. | ||
| 650 | _aMARKETING | ||
| 700 |
_aBernhardt, Kenneth L. _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c8104 _d8104 |
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